Komunikasi Pemasaran Terpadu Dalam Periklanan dan Promosi Integrated Marketing Communication in Advertising and Promotion Shimp A. Terence text Jakarta Salemba Empat 2014 ed.8 ind
text
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xxiv, 441 hlm. : ilus. ; 21 x 28 cm Ind, bibli + CD
Shimp A. Terence Manajemen 659.1 659.1 SHI k 978-979-061-477-2 220822 20220822113534 INLIS000000000890027 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)