00735 2200229 4500001002100000005001500021035002000036007000300056008004100059020002200100082001000122084001600132100002100148245014900169250000900318260003600327300005900363600001400422990002300436990002300459990002300482INLIS00000000089002720220822113534 a0010-0822000151ta220822 0 ind  a978-979-061-477-2 a659.1 a659.1 SHI k3 aShimp A. Terence1 aKomunikasi Pemasaran Terpadu Dalam Periklanan dan Promosi :bIntegrated Marketing Communication in Advertising and Promotion /cShimp A. Terence aed.8 aJakarta :bSalemba Empat,c2014 axxiv, 441 hlm. :bilus. ;c21 x 28 cmeInd, bibli + CD 4aManajemen a00003928TXBPEU2018 a00003926TXBPEU2018 a00003927TXBPEU2018